The Creatives

We are fascinated by perfumers: a small, talented group of individuals – numbering fewer than astronauts – who are able to turn ideas into air. Invisible, yet often irresistible. And we are equally drawn to brand founders, entrepreneurial spirits who set out to create something that’s never been done before. How do they do it…?

Here, you’ll find our exclusive interviews with the names behind the brands, the perfumes – and the visual artists and bottle designers who help bring their concepts to life.

Josephine Fairley Josephine Fairley

Nelly Hachem-Ruiz

Olivier Cresp is one of the world’s most renowned perfumers, and each time we meet, we learn so much. Recently Olivier was back in London to talk us through his own, expanding AKRO fragrance brand – the name means ‘addiction’, in French – which he creates for, alongside role as Master Perfumer at global fragrance house dsm-firmenich.

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Josephine Fairley Josephine Fairley

Olivier Cresp

Olivier Cresp is one of the world’s most renowned perfumers, and each time we meet, we learn so much. Recently Olivier was back in London to talk us through his own, expanding AKRO fragrance brand – the name means ‘addiction’, in French – which he creates for, alongside role as Master Perfumer at global fragrance house dsm-firmenich.

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Josephine Fairley Josephine Fairley

Alexandra Carlin

Alexandra Carlin set her sights on becoming a perfumer at 18 after hearing an interview with a perfumer on the radio. She enrolled at ISIPCA in 2002. After graduating, she went on to join Symrise and is now Senior Fine Fragrance perfumer at IFF (International Flavors & Fragrances). Here, she shares the secrets of her working day and her inspirations with On The Scent.

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