We are fascinated by perfumers: a small, talented group of individuals – numbering fewer than astronauts – who are able to turn ideas into air. Invisible, yet often irresistible. And we are equally drawn to brand founders, entrepreneurial spirits who set out to create something that’s never been done before. How do they do it…?

Here, you’ll find our exclusive interviews with the names behind the brands, the perfumes – and the visual artists and bottle designers who help bring their concepts to life.