Sainte-Cellier (Ladbroke Grove)

If you’ve ever felt rushed when fragrance shopping, founder Brooke Belldon would like to propose an alternative. The long-time perfume lover, who has described herself as ‘an obsessive collector and enthusiastic student’, has opened this beautiful, welcoming studio in Notting Hill.

Because no matter how great a website is at offering samples – and Sainte Cellier is – there is nothing like sitting on a comfy sofa, trying fragrances on your skin and (above all) being able to take your time, while finding your next scent love. Oh, and flicking through a fragrance magazine – or maybe even taking your copy home…

Sainte Cellier Studio, Unit 60A Pall Mall Deposit, Block C, First Floor, 124-128 Barlby Road, Ladbroke Grove, London W10 6BL (closest Tube: Ladbroke Grove)

saintecellier.com

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Idiom (Soho)