NEWS & FEATURES
We share all the stories from fragrance’s front line – bringing the world of perfume alive for you through interviews, events, openings and our award-winning podcast. Discover more about the passionate perfume brands and creatives behind the scents you love – and find out what you need to smell next…
On The Scent… of NEWS: poetic perfume pop-ups, Givaudan’s message in a bottle – and Giorgio Armani harnesses the ‘phwoar’ factor
There are more pop-up perfume adventures to be had in London this week, if you’re quick. And very encouragingly, there’s a distinct drive towards fragrance helping us all to become more sociably connected. Our newshound Amanda Carr – writer, trend-spotter and Barnes Fragrance Fair founder – keeps your finger on the pulse of all things fragrant…