All the winners from The Fragrance Foundation Awards 2026 – including a new scent ‘icon’ category
Last night at The Dorchester, the entire fragrance community gathered to meet, applaud (and dance the night away), for The Fragrance Foundation Awards 2026 – the ultimate celebration of fragrance creation, retailing talent and advertising brilliance
Thibault Crivelli, of Maison Crivelli, who took the award (against strong competition) for a new ‘Icon’ category in The Fragrance Foundation Awards
They’re the ‘Oscars’ of the fragrance awards. And last night, sequins sparkled. Champagne corks popped. Tears were shed, in emotional speeches by some of the deserving recipients.
For the first time, the event was held in The Dorchester’s Great Room. The On The Scent team was hosted, variously, by Atelier Rebul perfumes and Jo Malone London – and we are so grateful for their hospitality.
Highlights: a standing ovation from the entire room for Linda Key, who is stepping down after 17 years spent building The Fragrance Foundation into the powerhouse that it is today. Amouage walked away with three awards. And for the first time, the industry recognised an ‘Icon of the Year’, a gong which went to Thibault Crivelli, founder of Maison Crivelli, whose story-driven fragrances – always with haute perfumery polish – we’re always thrilled to discover.
So, here are the results in full…
Campaign of the Year – Caroline Herrera La Bomba
Responsible Design & Packaging – Potion Paris Noir de Marrakesh
Interior Fragrance – Diptyque Ambre Reed Diffuser
Perfume Extraordinaire – Amouage Purpose 50 (submitted by Givaudan)
Consumers Choice – Eilish Fragrances Your Turn
Best Activation – CHANEL Chance Street
Rising Star – BORNTOSTANDOUT Jun Lim
Retailer of the Year – Space NK
Emerging Brand – Amouage
Digital Innovation – Kaorium
Best Niche – Martin Margiela Afternoon Delight
Best Luxury – Amouage Purpose 50
Best Prestige – Diptyque Fleur de Peau
Best Mass – Floral Street Perfume Mists
Ultimate Launch – Carolina Herrera La Bomba
Icon of the Year – Thibaud Crivelli won this category, the first time it had ever been awarded – and was present to collect his trophy.
For more on the Awards, visit The Fragrance Foundation’s Insta account @fragrancefoundationuk