The Niche Show is London’s dedicated showcase for indie and niche perfumery, returning to the Mall Galleries on 23rd – 24th April 2026. Over two days, perfume-lovers can meet founders, discover new launches and explore more than 40 brands from around the world in an intimate, gallery-style setting.

To quote one visitor to the 2025 show, ‘The room was full of laughter, excited squeals of reunions and the soothing cooing of pleasant olfactive discoveries.’

The event includes a ‘Fragrance Swap Shop’: bring it to the show, and you can swap a niche fragrance for another niche fragrance (but they do have to be niche). More info on the booking page, below. (And no dupes or mainstream fragrance swaps allowed!)

To book a ticket (if you’re a member of the public), click here

If you are a fragrance professional or a full-time content creator, to RSVP please click here.